Neon's official trailer for first launched on January 6 has attracted more than 6 million views on YouTube. On the occasion of this first Philippine Agent Valorant's offering, Riot Games has implemented many activities as well as cooperated with brands and artists from the Philippines, typically Ylona Garcia, Teammanila and many other faces.
“Neon is a historic milestone of Valorant showing Riot's enthusiasm in creating meaningful experiences for the player,” said Justin Holog – General Director of Southeast Asia of Riot Games. “We are very excited when Valorant's agents now have a representative of Southeast Asia, namely coming from the Philippines, the characters that players around the world can incarnate. Hopefully the regional communities will like the Neon -related series of activities on this occasion. But now it is only early 2022. Don't miss the interesting content in this year!”
In the strategy of focusing on Riot areas, the introduction of Neon to the whole world is indispensable for interesting cooperation with singer and musician with two Philippine – Australian blood, Ylona Garcia. The song composed by Ylona: 'Entertain Me', is the background music in Neon's agent trailer.
Along with that, Riot has cooperated with the leading street fashion brand of the Philippines Teammanila, to create a gift set of 'Manila x Valorant // Neon collection'. The exclusive gift kit includes: 1 baseball shirt, hoodie shirt, duckweed hat, bracelet and water bottle of the designer, all inspired by Neon.
Fans will also have the opportunity to own these exclusive items through gifts from media and influencer channels. In addition, Riot Games also organizes many competitions for fans on Valorant's social network channels to create opportunities for you to win this gift set. Notice of competitions will be posted on the Film, Indonesian and Thailand Valorant Fanpage on Facebook.
“Neon is truly a letter to the Southeast Asian community in general as well as the Philippines community in particular,” Joel Guzman – CEO of the Philippines nationwide of Riot Games said. “When witnessing the emotions and enthusiastic support from players and fans for Neon for weeks, we have been extremely touched. We know the Philippine community has always been one of the most enthusiastic communities! That's why we are glad to have the opportunity to honor them through the character Neon.”
