Every year, every Tet holiday is the Lien Quan Mobile dedicated to the community of events and entertainment programs extremely attractive. In the New Year 2022, the coalition continues to bring players a series of interesting surprises to enjoy, with many beautiful gifts and costumes. In addition, the diverse and unique entertainment content of the Mobile Union appears everywhere on social networks and mainstream television.
The achievement of the above investment and creation is the number of players soaring on Tet holiday from January 31 to February 6. Specifically, the total number of hours of playing in the week has exceeded 120 million, up 60% compared to the average weekly. On January 31, the number of hours of play also reached a record level: If the conversion is converted with an average duration/match about 15 minutes, then there are more than 50 million matches in just 24 hours.
Easy tasks, “terrible” gifts
The right quality of the most awaited event series of the year, “The 1st of the Lunar New Year – Joining out the gifts” gives players the opportunity to receive many expensive items. With the goal that anyone who plays the coalition has gifts, most challenges set out “easy to play, easy to win”.
Through daily tasks, players can own Skin S+ Valhein The only fortune only in the Lunar New Year 2022. Another challenge that requires a little more effort is to collect pieces to own Greek mythical skin. However, based on actual data, swords are not too difficult for players. Summarizing events, Lien Quan Mobile gave the community free of charge to more than 6 million costumes and 10 million army.
To help players experience the atmosphere of Tet, Lien Quan Mobile also unlocked the entire general and costumes to S+ in 3 days, January 31 – 1/2 – 2/2. It was not surprising that the five generals used by the community during this time were very popular, Florentino, Nakroth, Valhein, Elsu and Raz.
Finally, after the stressful matches, players can both entertain and receive gifts through the most favorite event of the New Year “Sewing lucky money”. With the valuable artifact system (SH car worth 150 million VND, phone case, …) but easy to attend, the event has attracted a large number of players. According to statistics, every 10 players in the game, 6 people participate in this event. The total number of lucky lucky money reached 7.4 million, the hottest time recorded more than 320,000 jerks in just 2 hours.
“Apple Army – Not to mention 2022” receives positive feedback, the content of the Lunar New Year
With the name “Apple Army – Not to mention 2022”, the program meeting at the end of the year of the Mobile Union has created a fever in the community. In addition to the veteran apple system such as Meritorious Artist of Quoc Khanh, Meritorious Artist Chi Trung, People's Artist Tu Long, Artist Van Dung and Meritorious Artist Quang Thang, the program also has the appearance of the famous KOLS group such as Mixi, Cris Phan, Hau Hoang or Duy Khanh full of charming in the role of a non -apprentice.
The combination of the youth and the experience of the artist team, plus the attractive content, “catch the trend” good helps the program to collect more than 40 million views on all online platforms. In particular, about 14 million views are recorded alone on YouTube, reaching the top 3 prevailing in Vietnam. This figure not to mention the view of the TV when the program is broadcast on SCTV17, VTC1, Hanoi Television H1. Many funny moments are quoted and shared across social networks with a large number of users such as Facebook, Tiktok, creating a huge viral effect.
Not stopping there, Lien Quan Mobile also shook hands with nearly 100 partners who are content producing and popular KOL of other young people such as Hau Hoang, FAPTV, Huynh Lap, Thien An, … The result of this cooperation is hundreds of diverse League content, from photos to short videos, from music to skits, comics, … posted on all hot social media in Vietnam. These innovative products are strongly received by the public with 100 million views across Facebook, YouTube and Tik Tok platforms, up to 10 videos that have reached the top trending of YouTube.
Every Tet, I miss the coalition
During the “normal” time, Vietnamese consumers maintain their 72% of time for regular activities at home according to statistics implemented by the end of 2021. This is an opportunity, is also a challenge for the Mobile Union. To meet the needs of that large customer file, the game development team has planned to build content with depth and monumental investment. As a result, Lien Quan Mobile brought the “huge super Tet” to the player, with many complete entertainment methods in both the virtual and real world.
Not stopping there, the Mobile coalition team will continue to upgrade the product, improve the promotion content and entertainment program to bring gifts that bring material and spiritual values to the community on holidays such as March 8, Hung Vuong's death anniversary, and the upcoming April 30 to 1. In 2022, it promises to continue the explosion of the Mobile Union, the electronic sport to participate in the 31st SEA Games and the highest monthly player in Vietnam.
